31% Complete
$1,554,376.40
raised from 199 investors
What Makes Us
Investable At-A-Glance
As one of the most comprehensive China-focused media platform, we have experienced:

Why Invest in SupChina?
We are a multimedia and business platform dedicated to helping the world understand China better by covering all news about the country—business, society, culture, politics, and more—without fear or favor.
SupChina magnifies coverage of global issues from a China-specific perspective. Our brand of “stakeholder journalism” is produced by people who know and care deeply about China’s challenges and opportunities, including:
- Jeremy Goldkorn, Editor in Chief who has built numerous China-focused media businesses and sold his last venture to London-based Financial Times
- Kaiser Kuo, Editor at Large who founded the #1 China podcast, Sinica; founded China's first and most successful heavy metal band, Tang Dynasty, and was former Global Communications Lead for Baidu (the Google of China)
We provide an unparalleled contextual analysis that helps the world understand China in ways that have a powerful impact.
U.S.-China relations stand at a vital juncture. This relationship is more complex than most understand.
Comprehensive explanations are needed to understand the world’s second-largest superpower, especially as Biden and Trump’s administrations place China as a threat in the public’s mind. SupChina answers the most prevalent questions without painting China in a negative light.
By investing in our equity crowdfunding campaign, you’re empowering us to provide invaluable insights into the real China—on a global scale.
WHO WE ARE
We’ve Built and Maintained Incredible Partnerships
We’re a major player in the subscription-based media scene, thanks to our relationships with a powerful cohort of supporters and corporate fans from around the world. These partners speak at our events, contribute content to our website, and join our podcasts as experts. Among our many impactful ventures, we host the Sinica and China Corner Office podcasts with the US-China Business Council (USCBC).
SupChina works with a distinguished group of China-focused decision makers. Our partnerships include the USCBC, the US Heartland Association, the China Institute, and Cornell University.
Gained Invaluable Sponsorships
We’ve built relationships with numerous high-level corporate sponsors. Our sponsors empower our mission to show the world the importance of growing and maintaining an awareness of China as a global leader in business, economics, and culture. They partner with us to design events/conferences, provide speakers, and contribute content to our platform. SupChina guest speakers have previously been featured by:
- The Economist
- The Miliken Institute
- Evercore/ISI
And so many more!
Sponsors who participated in our events
Annual attendees at live + digital events


Received Awards and Testimonials from
Prominent Institutes and Individuals

I take my hat off to SupChina–the gold standard of conferences to inform, and inspire us all on China! The networking sessions have brought us together during this difficult time!

John Oden
Principal, Alliance Bernstein
A jewel in the crown of China reporting. I look to it daily… It adds so much insight into the real China.

Max Baucus
Former US Ambassador to China
I am addicted to SupChina. I get my ‘fix’ from SupChina every day. A daily dose of China is what I need to keep my knowledge and information on China sharp. SupChina is the best information source on all things China.

Wendy O’Neill
Chairman of Asian Cultural Council at Rockefeller Philanthropy

China is the Most Influential Actor in the 21st Century
Between technological innovation, climate change, diplomacy, and more, Chinese influence is a dominating force in the world market—yet Western understanding of the 1.4 billion people who comprise China and their culture is very limited.
Navigating the turbulence of U.S.-China relations has never been more essential. SupChina is perfectly positioned to present the big picture.
NAccessible journalism and data on China face major hindrances, such as:
- A lack of the local understanding necessary to convey the realities and trends of China.
- Difficulty obtaining non-Western sources.
- New government restrictions on the media in China.
However, China’s companies and people are quickly gaining traction as impactful partners, fierce competitors, and sources of worldwide innovation. No global challenge can be addressed without considering the role China plays. SupChina is a central source that aggregates all available information and provides new perspectives, which we believe places us in the perfect position to profit.

Contributing writers from 35 countries
We Keep Our Finger on the Pulse of All Things China
SupChina is an independent, New-York based, China-focused news, information, and businesses services platform. We provide nuanced, authentic, and context-based reporting on China without bias.
SupChina navigates through the information and noise surrounding China by contextualizing and connecting the historical and contemporary dots to make sense of them.
Western media outlets rarely dedicate the time and attention that China and its news cycle warrant beyond the 2-3 biggest stories driving headlines. These “status quo” sources of information, perspective, and analysis on China are insufficient for the time period we are entering—one in which China’s rise will steadily increase its relevance for all of us.
Our company values:
- Historical accuracy and rigorous fact-checking
- Featuring local Chinese sources and perspectives
- Shedding unbiased light on China, its people, economy, and global impact

3 Million Impressions Each Month and Counting
The world is clamoring for a source of China-related information and insight. With a multi-modal platform and diverse revenue streams, SupChina continues its ascent as a trusted source on all things China.
We believe the market opportunity is substantial. The digital media market in the US is $85 billion per year, and we believe that at least 1% of this is or will be China-related. We intend to capture that market.
Our TAM
The American digital media industry is worth $85B, and digital subscription revenue for media companies continues to grow by double digits. The companies that stand the test of time will be those—like SupChina—that command a strong digital presence.
In late 2020, The New York Times’ digital subscriptions generated more revenue than their print subscriptions for the first time in history. Other digital models have dominated their respective media subsets as well.
With 5.27 BILLION people worldwide having at least one active mobile device, the companies that stand the test of time will be those—like SupChina—that command a strong digital presence 1.
Our Target
We’ve aimed our content at two of the largest market segments in the world to increase our scope and scale accordingly.
- The 80 million millennials that will soon make up over 80% of the white collar workforce…and have the largest purchasing power!
- The 50 million Chinese diaspora living across the globe who have an active interest in global and local news with a China-centric focus.
Our Traction
YOY paid subscriber growth
Conversion rate for trial→full subscription
Subscription renewal rate
Monthly audience for web, social, and video
Monthly podcast listeners
Monthly newsletter sends
Annual attendees at live + digital events

China’s rise is significant… and our platform is a Trusted Source of insight
Though major publications cover China as stories arise, they provide inadequate understanding or insight into China as a global superpower.
SupChina is the platform to turn to in order to better understand the events in China that are currently shaping the world’s future. We inform, educate, and entertain a global audience of China-focused investors, corporate executives, government agencies, universities, and think tanks by taking a comprehensive approach that includes:
- Top-notch journalism
- Data and informational products
- Conferences and events
We’re a Trusted Source, Because China is Our Passion
Backed by a brilliant executive team with a true passion for their work...
The Team

Anla Cheng

Bob Guterma

Jeremy Goldkorn

Kaiser Kuo

Anthony Tao

Lucas Niewenhuis

Jiayun Feng

Alex Urist

Jesse Emanuel

Luke Springer

Josephine Lau

Daniel Tam-Claiborne

Chang Che

Lena Chen
A high-profile advisory board who have SupChina’s best interests in mind…
The Advisors

Porter Bibb

Anla Cheng

Amy L. Chua

Soraya Darabi

Mary W. Darby

Dietmar Grimm

James Heimowitz

Tim Hsia

Wayne Huang

Merit E. Janow

Joan Kaufman

Clarence Kwan

Devin Lau

Cheng Li

David Liu

Jiani Liu

Christopher Marquis

S. Alice Mong

Dan Murphy

Michael Quan

Albert Wang

Carol Li Rafferty

Michael Yamashita

Janet Yang

Frank H. Wu

Ingrid Yin

Ted Wang
And influential guests who have been on our podcasts and spoken at our events...
The Guests

Gary Locke

Kaifu Lee

Yang Lan

Ted Wang

David Ho

Wei Christianson

Stephen Roach

Jane Sun
An Investment Into SupChina is an Investment Into Extensive Knowledge. And Here’s How We’ll Use Your Investment
Price: $2.80/ per share
Valuation: $45mm
Minimum investment: $1,000
Early Investor Bonus
All investors who invest a minimum of $1,000 during the first 45 days of the offering are considered Early Investors. The Early Investors will be given additional shares in an amount of equal to 10% of the Shares issued to such investor.
Investment Perks
ALL Investors, regardless of amount, are eligible for the following perks:
- SupChina Swag – T-shirt or Mug.
- Early access to our award-winning Podcast.
ALL Investors perks plus:
- TWO years of SupChina ACCESS subscription.
ALL Investors perks plus:
- TWO years of SupChina ACCESS subscription.
- ONE year of our premium SupChina PRO subscription ($450 value which includes SupChina Edge – an interactive database; invitations comped for all events).
- FREE General Admission to events and webinars.
ALL Investors perks plus:
- TWO years of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 1 VIP ticket to both signature conferences (NEXTChina and Women’s Conference – $1,500 value).
ALL Investors perks plus:
- LIFETIME of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 1 VIP ticket to both signature conferences (NEXTChina and Women’s Conference – $1,500 value).
- An annual meeting with our editorial team for you and/or your colleagues (limited to 2 people) to discuss all things China (30 minutes).
ALL Investors perks plus:
- LIFETIME of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 3 VIP tickets to both signature conferences (NEXTChina and Women’s Conference – $4,500 value).
- An annual meeting with our editorial team for you and/or your colleagues (limited to 2 people) to discuss all things China (1 hour).
ALL Investors perks plus:
- LIFETIME of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 8 VIP tickets to both signature conferences (NEXTChina and Women’s Conference – $12,000 value).
- An annual meeting with our editorial team for you and/or your colleagues (up to 5 people) to discuss all things China (over lunch).
ALL Investors perks plus:
- LIFETIME of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 18 VIP tickets to both signature conferences (NEXTChina and Women’s Conference – $27,000 value).
- An annual meeting with our editorial team for you and/or your colleagues (up to 25 people) to discuss all things China (over lunch).
ALL Investors perks plus:
- LIFETIME of SupChina ACCESS subscription.
- TWO years of our premium SupChina PRO subscription ($900 value).
- FREE General Admission to events and webinars.
- 28 VIP tickets to both signature conferences (NEXTChina and Women’s Conference – $42,000 value).
- An annual meeting with our editorial team for you and/or your colleagues (up to 100 people) to discuss all things China (over lunch).
- A curated consulting SupChina Direct job within agreed parameters.
Once funded, our investment revenue will be phased into separate plans. Foremost in our plan is expanding our marketing, editorial, operations, and sales teams with an emphasis on the millennial point of view. We’ll also use funds raised to increase viewership by developing new content, including podcasts, business products, and live events.
Use of Funds in 2021-22
'21
Product launch
- China Companies Database: Interactive database of all important and up-and-coming Chinese companies (now in beta testing with new features and paywall coming soon).
- China News Database: A proprietary database of all important China-related articles from the past 5+ years.
Sales/marketing
- Increase advertising budget significantly to drive new readership and subscribers.
Editorial
- Increase advertising budget significantly to drive new readership and subscribers.
'22
Product launch
- China Who's Who Database: Interactive database of all important government and corporate executives and committees/organizations.
Sales/marketing
- Increase sales team to ramp up corporate and other group subscription sales.
- Grow our audience growth and engagement teams to increase revenue from regular (non-corporate) subscribers.
Editorial
- Launch the definitive Business In China podcast (currently a wide-open white space in the market).
'22
Product launch
- China Org Charts/Relationship Mapping: Interactive interface showing how companies, government entities, and individuals are connected.
Sales/marketing
- Increase corporate sponsorship revenue for events/conferences, custom content, and business services.
Brand/sales/marketing
- Grow large-scale content and event partnerships.
Editorial
- Launch deep-dive market research and capital markets research and analysis team.

China Plays a Pivotal Role in All Global Issues, and We Empower Our Subscribers with Unmatched Insights
We believe the inflection point in China's rise is right now, and that China will dominate the social mindframe and media narrative for the next 20-50 years.
As subscription-based media, data providers, and remarkably engaged audiences grow, we are one of the few well-established actors in this space.
Join us on our way to magnifying all things China!
Frequently Asked Questions
01 HOW DOES YOUR PREMIUM SUBSCRIPTION WORK?
Our premium service subscription lets you discover the power of our rich and exclusive content and bring broad access to unparalleled, to-the-minute China news, perspective, and analysis to your organization or academic studies: early access, events, podcasts, membership perks, and so much more.
02 WHAT ARE SOME OF YOUR BUSINESS SERVICES?
SupChina connects leading China consultants with companies, investors, and organizations who need China-related support through SupChina Consulting Marketplace and SupChina Edge – Company Database”
03 HOW DOES EVENT SPONSORSHIP WORK?
SupChina hosts two flagship annual conferences every year:
NEXTChina is a full-day event featuring keynote speakers, panel discussions, and industry-focused breakout sessions dedicated to mapping out and understanding the future of China and how it affects decision-making for businesses, governments, and individuals around the world.
SupChina Women’s Conference is a day dedicated to learning from and networking with the women shaping the rise of China in the modern world. China has produced more self-made female billionaires than any other country in the world, including the U.S. Former Communist Party of China leader Mao Zedong who famously said, “Women hold up half the sky.”
SupChina also hosts dozens of smaller events—both in-person and online—throughout the year.
04 DO I GET OWNERSHIP WHEN I INVEST IN SUPCHINA?
Yes. Your investment purchases you non-voting common stock in the company that elevates in valuation as the company grows and becomes more profitable.
05 HOW DOES ADVERTISEMENT ON SUPCHINA WORK?
Advertisers can leverage SupChina’s unparalleled community and tightly-networked audience of decision makers to achieve true brand awareness through native content advertising and sponsorship.
Advertisements appear across SupChina’s website and newsletters, and see roughly 350,000 opens per month. In addition, the Sinica and China Corner Office podcasts attract around 210,000 listens per month. SupChina also hosts both live and digital events that welcome advertisements and sponsorships.
06 HOW CAN I SELL MY SHARES?
Since SupChina is not a publicly-traded company, the sale of your shares is not allowed for one year after purchase. This is in alignment with other Private Equity or Venture Capital investments to underline the stability of the stock.
After 12 months of owning the stock, shares can be sold a few different ways:
- A secondary marketplace: selling your shares to a different investor; however there is no guarantee that such a market will exist or if it does that you will be able to sell shares at your desired price or at any price at all.
07 HOW IS SUPCHINA INNOVATING?
SupChina is currently in the final stages of beta testing for a cutting-edge B2B platform called ChinaEdge DB. This platform is an interactive business intelligence and news tracking database that helps decision makers get and maintain an edge in an increasingly competitive and interconnected world. Additionally, ChinaEdge DB features information and archives on hundreds of leading Chinese companies, as well as soon-to-be developed “relationship maps” that will show complex webs of shared investors, executives, and government relationships that permeate the Chinese economy.
Even more exciting? ChinaEdge DB already has 4 major cornerstone clients, all of whom are “household name” consulting and investment firms…
This platform will be behind a paywall as early as October of 2021, and will contribute to the rapid growth of SupChina’s name recognition…and bottom line.
08 WHY INVEST IN STARTUPS?
Crowdfunding allows investors to support startups and early-growth companies that they are passionate about. This is different from helping a company raise money on Kickstarter. With Regulation CF Offerings, you aren’t buying products or merch. You are buying a piece of a company and helping it grow.
09 WHAT TYPES OF SECURITES CAN I BUY ON DALMORE DIRECT?
The majority of offerings are common stock, though some companies may raise capital through convertible note, debt, and revenue share.
10 HOW CAN I INVEST?
Investors other than accredited investors are limited in the amounts they are allowed to invest in all Regulation Crowdfunding offerings (on this site and elsewhere) over the course of a 12-month period: If either of an investor’s annual income or net worth is less than $107,000, then the investor’s investment limit $2,200, or 5 percent of the greater of the investor’s annual income or net worth, whichever is greater. If both an investor’s annual income and net worth are $107,000 or higher, then the investor’s limit is 10 percent of the greater of their annual income or net worth, or $107,000 whichever is greater. Accredited investors are not limited in the amount they can invest.
11 HOW DO I CALCULATE MY NET WORTH?
Calculating net worth involves adding up all your assets and subtracting all your liabilities. The resulting sum is your net worth.
12 WHAT ARE THE TAX IMPLICATIONS OF AN EQUITY CROWDFUNDING INVESTMENT?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
13 WHO CAN INVEST IN A REGULATION CF OFFERING?
Individuals over 18 years of age can invest. Currently however, Canadian citizens are not able to invest in Regulation CF offerings listed with Dalmore Direct.
14 WHAT DO I NEED TO KNOW ABOUT EARLY-STAGE INVESTING? ARE THESE INVESTMENTS RISKY?
Companies on Dalmore Direct are high risk opportunities and may not retain their value. Investing in startups and small businesses is inherently risky and standard company risk factors such as execution and strategy risk are often magnified at the early stages of a company. In the event that a company goes out of business, your ownership interest could lose all value. Furthermore, private investments in startup companies are illiquid instruments that typically take up to five and seven years (if ever) before an exit via acquisition, IPO, etc.
15 WHEN WILL I GET MY INVESTMENT BACK?
The companies listed on Dalmore Direct are privately held companies, and their shares are not traded on a public stock exchange. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically receive a return on your investment under the following two scenarios: The company gets acquired by another company. The company goes public (makes an initial public offering on the NASDAQ, NYSE, or another exchange). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on the exchange. It can take 5-7 years (or longer) to see a distribution or trading, as it takes years to build companies. In many cases, there will not be any return as a result of business failure. Dalmore Group, LLC does not make investment recommendations, and no communication, through this website or in any other medium should be construed as a recommendation for any security offered on or off this investment platform. Investments in private placements and start-up investments in particular are speculative and involve a high degree of risk, and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investments tend to be in earlier stages of development, and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Additionally, investors on Regulation CF offerings wil receive securities that are subject to holding period requirements. The most sensible investment strategy for start-up investing may include a balanced portfolio of different start-ups. Start-ups should only be part of your overall investment portfolio. Investments in startups are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest.
16 WHAT INFORMATION DOES DALMORE DIRECT COLLECT FROM ISSUERS RELATED TO THEIR OFFERING?
The organization of the company Dalmore Group, LLC requires information that shows the issuer company has taken steps necessary to organize as a corporation or LLC in its state of organization, is in good standing, and that the securities being issued will be duly authorized and validly issued. The corporate structure and ownership Dalmore Group, LLC works with the issuer company to disclose its organizational structure, affiliated entities, and current capitalization. The people behind the company Dalmore Group, LLC helps the issuer company disclose who is behind the operations and strategy of the company, along with their previous related experience, and Bad Actor Reports to provide evidence that the company is not disqualified from proceeding with its offering. Information provided to investors Dalmore Group, LLC checks that the issuer company is providing clear disclosure of its financial situation, business origins, and operations, and legal authority to engage in its business activities. Investor information and terms of the offering Dalmore Group, LLC reviews for consistency each instance where the issuer company describes the offering terms, and identifies to investors how the issuer company reached its current valuation and will track and keep in touch with its security holders. Review of transaction documents Dalmore Group, LLC performs an independent review of transaction documents to check for red flags & conformance with stated terms. Business due diligence Dalmore Group, LLC conducts research and due diligence on each company before it is able to accept investments on the Dalmore Direct platform. Dalmore Group, LLC will typically conduct over 30-40 hours of due diligence per opportunity, which requires the satisfactory completion of a detailed set of individual questions and data requests. Particular focus is paid to the following issues throughout the due diligence process: Problem or inefficiency being addressed Product / service overview, stage of development and anticipated milestones Demonstrated traction (e.g. revenue, pre-sales, purchase orders, signed contracts, media coverage, awards, etc.) Data to support claims made in marketing materials (e.g. user / customer metrics, signed contracts and agreements, product demonstrations, etc.) Growth strategy Employees and advisors (including ownership structure) Addressable market (e.g. size, growth, penetration, etc.) Competitive landscape and industry dynamics Exit opportunities Intellectual property Historical financials Financial projections (including error-checking, evaluation of key assumptions and reconciliation to stated growth plan) Reference checks (e.g. previous investors, advisors, etc.) Investment overview (including determination of key terms, uses of funds, and current and previous investors) The findings of the foregoing review are presented to Dalmore Group, LLC, which may approve, reject, or require additional information for the offering. Upon approval and following the onboarding process, an offering can begin accepting investments online. General considerations Notwithstanding the foregoing, these investments are illiquid, risky and speculative and you may lose your entire investment. The foregoing summarizes our standard process. However, each diligence review is tailored to the nature of the company, so the aforementioned process is not the same for every issuer. Completing the vetting process does NOT guarantee that the company has no outstanding issues or that problems will not arise in the future. While the foregoing process is designed to identify material issues, there is no guarantee that there will not be errors, omissions, or oversights in the due diligence process or in the work of third-party vendors utilized by Dalmore Group, LLC and Dalmore Direct. Each investor must conduct their own independent review of documentation and perform their own independent due diligence and should ask for any further information required to make an investment decision.
17 WHAT HAPPENS IF A COMPANY DOES NOT REACH THEIR FUNDING GOAL?
If a company does not reach their minimum funding goal, all funds will be returned to the investors after the closing of their offering.
18 HOW CAN I LEARN MORE ABOUT A COMPANY’S OFFERING
All available financial information can be found on the offering pages for the company’s Regulation Crowdfunding offering.
19 WHAT IF I CHANGE MY MIND ABOUT INVESTING?
You may cancel your investment at any time, for any reason until 48 hours prior to a closing occurring. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email [email protected].
20 HOW DO I CONTACT SOMEONE AT DALMORE DIRECT?
If you have questions that have not been answered in the FAQ, please email our Investor Support Team at [email protected]
CHINAGOROM ANYANWU
Hello I'm New here and how does that work?
Discussion Admin
Hi, this website is a fundraising website for SupChina, a US-based company. We are raising equity investment funds from the public through the SEC's Regulation Crowdfunding, or "Reg CF" for short. Through Reg CF, companies are able to raise equity capital from accredited and non-accredited investors alike, and are also allowed to promote their investment round through media, ads, and other means. This website you are on is our official and only offering page, where you can find our SEC filings, audited financials, third-party due diligence reports, and more!
03.31.2022 19:55Weikeat
Are you inviting investors from mainland China out of interest?
Discussion Admin
Hi Weikeat, we are indeed able to accept investors from mainland China! We will be honest, our main website www.supchina.com is blocked in China, so it is hard for us to say how many people in China do or don't read our regular news content and therefore would be likely to learn of our fundraising round here. But -- legally speaking, we are able to accept funds from people based in China and have already done so numerous times. Let us know if you'd like to speak directly about this by sending an email to [email protected]!
03.31.2022 19:56